top of page
rs=w_100%.webp

ABOUT THE BOOK: THE CEO MIRAGE

Leading a business-or just managing the illusion of success?


In today's high-pressure business world, CEOs and founders are often celebrated for vision, charisma, and bold strategies. But behind the spotlight, many leaders fall victim to illusions-false beliefs about growth, culture, and control that ultimately bring companies down. The CEO Mirage strips away these illusions and exposes the leadership traps that undermine even the most talented executives.


Drawing on over twenty-five years of experience across global sports, retail, startups, and private equity, John B. Gearing delivers a brutally honest assessment of modern leadership. From boardroom politics to founder myths, he reveals how ego, optimism, and misplaced confidence can create the illusion of success-while quietly eroding the foundation of the business.

BUY THE BOOK

Untitled design - 2026-03-09T114442.045.png
Untitled design - 2026-03-09T114436.229.png

ILLUSIONS OF LEADERSHIP

The Strategy Illusion

Organisations spend enormous time discussing strategy while execution quietly deteriorates.

The Loyalty Trap

Promoting loyalty over competence slowly poisons organisations.

The Superstar CEO Myth

Charisma and storytelling do not build businesses. Systems, teams and operational discipline do.

The Meeting Economy

Corporate life increasingly rewards activity rather than results.

Mark Mastrov, Chairman, UFC Gyms

"It’s not often that you meet and work with someone in a leadership role who can ask the right questions without mincing words and gets to the core of the issue as fast as John. He speaks the truth and tells you like it is even if you don’t want to hear it."

What Leaders Are Saying

HOW THIS CONNECTS TO MY WORK

The themes explored in The CEO Mirage reflect the work I do with founders, investors and boards through Global Sports Advisory.

​

My focus is simple: helping businesses cut through complexity and execute clearly.

​

Typical engagements include international expansion strategy, operational restructuring, investment due diligence and board-level advisory.

WhatsApp Image 2026-03-14 at 2.11.13 AM.jpeg
bottom of page